Graphic Design & Video Project Highlights
Graphic design has allowed me to hone my visual design skills to create better user interfaces. Explore some of my past projects below.
1 Graphic Design
Inquisit Product Suite Branding for Morse Corp
Inquisit, developed by MORSE Corp, is a suite of AI testing solutions for evaluating models considered for deployment by the U.S. Department of Defense.
At MORSE, I collaborated with design manager Lindsey on branding and creating icons for each product in the suite. We chose an abstract, flat design style to convey each tool's purpose with clarity. Lindsey set the final design direction, and I worked to create icons that aligned with this style.
Sketches
In developing the final suite of icons, we began by exploring a range of themes. I focused on simplicity, experimenting with concepts like planets and circuits that aligned with MORSE’s brand. However, these themes felt too literal and constrained options for the expanding icon suite. My exploration of triangles became a runner-up theme, which we presented to MORSE’s CEO before finalizing the design direction.
Toast Tab Internal Branding
During my four-month internship at Toast, I learned the ropes of internal branding as a designer for the employer brand team.
Toast is a restaurant software company based in Boston, MA that is rapidly being adopted by restaurants throughout the US and beyond. From social media campaigns to DEI organizations, I was able to hone my graphic design and marketing skills through projects in the context of social media and branding for internal employee organizations.
Social Media Marketing
During my internship, I kickstarted a "takeover" campaign centered around the employee experience. The initial two takeovers, the first being hosted by myself, saw a follower growth of 75 users and over 2000 views, with around 70% of people watching the entire takeover.
Toast Values Icons
I collaborated with Toast graphic designer MC and Employer Brand Manager Natalie to refresh the company value icons. We focused on food-themed icons to honor Toast’s restaurant-based customer base.
One Team
Lead with Humility
Stay Hungry
Toast DEI Logos
To create an identity for Toast’s parent and mother DEI groups, I worked closely with group leaders to design logos for their organizations.
Toast Parents
Toast Mamas
LinkedIn Banners
I designed LinkedIn banners for employees to showcase their Toast pride, with designs ranging from general company themes to banners representing DEI groups within Toast.
Photo Booth Signs
At each new hire orientation, Toast sets up a photobooth for employees to capture their first memories with the company. The props are designed to showcase the Toast brand in a playful way, adding flair to the snapshots.
Social Media Posts
In the past, I designed social media graphics for Language University and Northeastern Students for Biden, focusing on creating engaging visuals that convey a clear, concise message about the brand's values or offerings.
Language University Social Posts
In 2020, I managed Language University’s Facebook and Instagram accounts, creating a mix of branded graphics to share key information and video content of students participating in classes. My work helped establish a social media voice for the company as a foreign language education brand that teaches through fun and engagement.
Northeastern Students for Biden Social Posts
During the 2020 election, I worked as a designer for Northeastern’s College Students for Biden chapter. My role focused on creating Instagram assets that captured students' attention and encouraged them to get involved in the campaign effort.
Objekt Magazine Layout Design
OBJEKT is an architecture and interior design magazine.
An original brand centered around contemporary structures, the layout encapsulates the spirit of the subject through carefully considered type and image.
During the project, I focused on creating a well-paced visual language, which included tracked out headers, rectangular photos, silhouettes, and a consistent type hierarchy. The images featured provide the viewer with a spatial depth that supplements the investigation of the architecture.
Climate Change Infographic
This info graphic, based on The Sixth Extinction by Elizabeth Kolbert, relates the Earth's sixth extinction event to the previous five that annihilated life throughout history.
The graphic uses contrast in size and positioning to distinguish the most important mass extinction event, a probable future catastrophe that scientists believe human-caused climate change is leading towards.
The final version also encourages the viewer to draw comparisons between current environmental issues and the conditions during the previous extinction events, through iconography representing sea level, global temperature, and carbon dioxide changes.
PlayerFirst Digital Access Ticket Template
While at PlayerFirst, I designed an updated ticket template that is used for tournaments and other events. The goal of the redesign was to implement more of a type hierarchy to ensure the most important information is scanned first.
Previous Ticket Template
Previously, the ticket template crowded too much text into one area, making it hard to read. Additionally, visual issues like distorted logos and an oversized QR code further compromised the ticket’s clarity and design.
Photo Collage Merchandise
In my free time, I’ve designed greeting cards and t-shirts featuring photo collages, which has given me a great opportunity to explore image generation and masking techniques in Photoshop.
Greeting Cards
Tshirts
2 Video Design
Animated Music Videos for Language University
In an effort to build out LU's Youtube channel, I created karaoke music videos for two songs from their Spanish for kids album Listos. Editing the videos in Premiere Pro, I employed key frames to display each song's lyrics in a karaoke format that kept up with the pace of the song.
These videos are a fun resource for children to learn Spanish through song and repetition.
Original Short Films
As a college student, I had the opportunity to experiment with stop motion and narrative film making. These projects allowed me to approach storytelling through a new medium and learn advanced features in After Effects and Premiere.
